Ingenious invests in ‘electronic music discovery’ site – musicweek.com

Posted by Google News | Industry News | viernes 28 febrero 2014 7:32 pm

Emerging Ibiza (E.I.) has announced today that it has successfully raised seed funding from Ingenious Ventures, to support its ambition to become the world’s No1 platform for Electronic Music discovery.

E.I. will combine online recommendations with a season of live events in Ibiza to ‘enable Electronic Music fans to discover the hottest, brightest and best new Electronic Music Artists the world has to offer’.

Emerging Ibiza features a panel of Electronic Music execs including ViVa Music label chief, DJ & producer Steve Lawler, DJ, & Circus Recordings head Yousef, and industry experts Pete Tong, Ben Turner and Danny Whittle from IMS. 

Each of these figures will recommend selected tracks or mixes from up to three emerging artists on the E.I. website, creating playlists that are accompanied by video introductions.

All tracks selected and recommended by the panel can be streamed by listeners from E.I.’s website, YouTube and Spotify channels, and will be promoted extensively across all social media platforms.

Every Emerging Artist to be featured on an Expert’s online playlist will be invited to play at the inaugural Emerging Ibiza Break-Thru Festival in Ibiza from May 27th to June 1st 2014.

Artists willplay at a number of popular Ibiza music venues including Sands, Space, Zoo, Sankey’s, Plan Be, before bringing the Festival to a close at The Ushuaia Tower.

After the Festival, the eight most popular E.I. artists (judged both online and at the E.I Break-Thru Festival) will be invited back to Ibiza for a month-long residency during the Emerging Ibiza Summer Season of Events, held between June and September.

Patrick Bradley,  CEO of Ingenious Ventures commented: “Ingenious has a strong track record for supporting the fast growth of some of the most successful live music events, including Cream, the UK’s leading Electronic Music festival and club night operator which was sold to LiveNation in 2012. Emerging Ibiza is blending a well-crafted agenda of live music events, with an intelligent online platform that helps music fans to discover new talent handpicked by the artists they trust. My team and I look forward to working with E.I. over the coming months as they build out a robust business model.”

E.I. Co-Founder Andy Woodford said: “In a world of unlimited access to all the music all the time, combined with the explosivegrowth of social media means that trusted guides are vital to music discovery.  E.I. provides an opportunity to combine expert recommendation, new artist discovery and a season of events in Ibiza, with a compelling online platform that provides multiple benefits for users and artists alike.”

E.I Co-Founder Andy Dean added: “Making sense of the digital domain with a physical manifestation of live Ibiza events seemed like the most logical way to combine the two biggest growth sectors of our industry. The Emerging Ibiza online platform will have a continuous stream of expertly curated Electronic Music content while the EI Break-Thru Festival in Ibiza will showcase this fresh new talent live.”

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